LOOMIS HOMES
A medium sized home builder in the midwest region of the United States. Two brothers who share that last name (LOOMIS) were targeting a younger audience of first time home owners. They wanted to showcase their high level of build quality and attention to detail with the 95 acres they had planned to develop.
Here is the entire presentation for their new identity.
BEFORE + AFTER
(samples provided)
EXISTING WEBSITE
DOESN'T INSPIRE / LACKS IDENTITY / FEELS TEMPLATED
EYES OF THE CONSUMER
DOESN'T INSPIRE / LACKS IDENTITY / FEELS TEMPLATED / NO DIFFERENTIATION
MOOD BOARD
VISUALLY ALIGN DESIGNER + CLIENT TO ESTABLISH A VISUAL VERNACULAR
ENGAGE + INSPIRE / IDENTIFIABLE IN MARKET / DESIRABLE BUILDING PARTNER
IDENTITY
NAMING + LOGO + DIGITAL + PHOTOGRAPHY + BRAND
COLOR
DIFFERENTIATE FROM THE COMPETITION
IDENTITY
EXPANDING THE BRAND - INTERIORS
IDENTITY
EXPANDING THE BRAND - DEVELOPMENTS
PHOTGRAPHY
SHOOT EVERY HOME DURING THE "GOLDEN HOUR"
PEOPLE HOME
WARM ENVIRONMENT
YELLOW ORANGE GLOW REINFORCES COMPANY BRAND COLOR AND LOGO
(AS SEEN ON THE TRUCK)
SIGNAGE
MAKE AN IMPACT - ENGAGE + INSPIRE - CREATE DESIRE
– THANK YOU FOR VIEWING –
COMMENT OR QUESTION
I WILL MAKE IT A PRIORITY TO RESPOND
HAVE A GREAT DAY!
