US BANK // CONTOUR CARD
Launched Contour Card into 54 Universities across the country. We hosted 14 US BANK executives from around the country for a 3 day strategy session.
The result: 70 page go-to-market strategy
- Brand Audit of Competitive Market
- Position + Guide Got-To-Market Strategy
- Service Design + Student Experience
- Naming
- Logo
- Identity Design
- Mobile Design
- Social Strategy
- Advertising Design
- Marketing Campaigns + Materials
- Special Events
- Referral Campaigns
- Commercials
- Video Presentations
- Contour Customization Model Per School
- Position + Guide Got-To-Market Strategy
- Service Design + Student Experience
- Naming
- Logo
- Identity Design
- Mobile Design
- Social Strategy
- Advertising Design
- Marketing Campaigns + Materials
- Special Events
- Referral Campaigns
- Commercials
- Video Presentations
- Contour Customization Model Per School
THE VIDEO BELOW WAS USED BY US BANK TO ILLUSTRATE TO UNIVERSITIES AROUND THE COUNTRY ON HOW THE CARD WOULD AFFECT EVERYDAY LIFE OF A STUDENT ON THE SCHOOLS CAMPUS.
