OBJECTIVE
MAKE AN IMPACT. MAKE IT MEMORABLE. PRODUCE RESULTS.
CLIENT
1IG has been a client of mine for more than 20 years. Witnessing the business strategy first hand over the years and going through 3 different brand refresh iteration strategies to keep the brand trending and being front of mind for their market has proven itself successful time and time again. Here we shifted from their traditional printing methods to designing interior signage and messaging.
CONCEPT
Design a wall that breaks down the businesses raw fundamental of its existence, "The People". 1IG has an amazing group of employees and they wanted to let them know that their thoughts and ideas matter. So we set out to let each employee pick a word to describe what 1IG means to them. The result, a monochromatic 3D wall that is the cornerstone of their operation, "The People". Since it was installed, business has been booming and it gives their clients more and more ideas of how the leverage 1IG as a strategic partner in their overall messaging.
GIF Illustrates how the file was set up in Illustrator for production...
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